Director of Sales and Marketing
Company: The Auberge at Sugar Land
Location: Sugar Land
Posted on: March 17, 2023
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Job Description:
The Auberge at Sugar Land - Are you looking for a new best
friend, card-game companion, or gardening guru? Then consider
working with one of our light, bright, and beautiful Assisted
Living and Memory Care communities - where our residents are #1 and
our team members shine!
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Marketing Director -
Frontier Management is seeking an outstanding Marketing Director to
join The Auberge at Sugar Land community located in Sugar Land,
Texas. Demonstrated success as a leader in similar settings is
required of the Marketing Director.
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Position qualifies for a Performance Based Bonus Program! See below
for more detail. -
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Frontier Management's portfolio of communities spans throughout the
United States with each community sharing a commitment to superior
service and quality lifestyle for our residents within their own
unique setting. Frontier's mission is to provide an enriched and
meaningful experience for our residents, team members, and
community partners. If you are as committed and passionate about
serving the needs of our senior residents as we are, we encourage
you to apply and experience the Frontier Difference.
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The Marketing Director is responsible for achieving high occupancy
via direct sales interaction with prospective residents, their
families, and professional referral resources. Additional
responsibilities include outreach efforts with various medical
professionals and organizations that have the ability/need to
directly refer prospects to quality Senior Living options as well
as full management of the community's CRM database. The Marketing
Director is also responsible for the development of community
events that are innovative and engage the consumer in a relevant
and purposeful manner creating organic exposure to our Senior
Living services.
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Primary Duties and Responsibilities:
Performs facility marketing and sales activities including
community events, prospective resident generation, tours,
prospective resident follow-up and direct sales
Grow your community's social media presence by ensuring
high-quality pictures and engaging stories are posted at least
three times a week.
Build your community's digital reputation by requesting positive
online reviews from resident families, vendors, and community
partners.
Monitors sales and other key metrics to ensure maximum results that
assist in the complete fill up of the facility
With general guidance and input from the management team, develops
and implements an annual Marketing Action Plan, reviewed quarterly,
for the community
Performs community relation functions and participates in local
community activities for the facility with particular attention to
clergy, medical, legal, financial and business entities who would
have influence with the senior market
Maintains appropriate contact and develops a strong working
relationship with local associations and community organizations
that serve and support seniors
Prepares and delivers presentations promoting the community as
needed
Ensures company profitability by meeting all facility activity and
marketing budgets and census guidelines as set by the
corporation
Develops and implements purposeful, relevant and innovative
in-house events and functions that will generate new traffic to the
community
Conducts in-depth interviews with prospective residents and other
necessary parties to determine qualifications for residence into
the community
Conduct in-depth competition studies to determine
strengths/weaknesses, census levels, rental rates, the range of
services, department leaders, advertising/promotions, menu/food
service, activities, amenities, etc.
Manages inventory and distribution of all collateral marketing
materials including handouts, postcards, brochures, etc.
Identifies overall trends in the marketplace that would indicate
adjustments to be made in the overall marketing strategy for the
community or in individual instances
Performs additional job duties as assigned
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Other Requirements:
Bachelor's degree in Marketing preferred
3+ years of outside sale experience. Senior Living sales experience
a plus
Excellent presentation skills and comfortable presenting to both
small and large groups
Strong communication skills, verbal and written; English language
skills adequate to allow communication with residents and staff,
and to understand written and verbal instructions
Must be proficient in MS Office Suite, with an emphasis in Excel
and Outlook
Ability to network and develop strong working relationships
Compassion and caring disposition for senior adults
Must hold a valid driver's license
Willing to work shift assigned, weekends, and holidays
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The Marketing Director qualifies for a Performance-Based Bonus
Program! Frontier Management, LLC has an established Performance
Based Bonus program for our community's Marketing Director that
incentivizes diligent efforts and outcomes, which positively impact
the Company and its future, by striving to control costs, maintain
high levels of resident satisfaction and reaching high census
targets. -
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Frontier Management offers a competitive salary and a work
environment that encourages initiative and fosters respect.
Frontier Management, LLC offers medical, dental, vision,
life/AD&D, Flexible Spending Account, Short Term Disability,
Accident Insurance, Critical Illness Insurance, and Hospital
Indemnity Insurance. We also offer a 401(k) plan with a competitive
Match program. To discover more about the Frontier Management team,
please visit our site at www.frontiermgmt.com
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Equal Opportunity Employer/ Drug-Free Workplace
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Keywords: The Auberge at Sugar Land, Sugar Land , Director of Sales and Marketing, Sales , Sugar Land, Texas
Click
here to apply!
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