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Strategic Marketing Specialist

Company: Industrial Info Resources Inc.
Location: SUGAR LAND
Posted on: May 3, 2021

Job Description:

Strategic Marketing Specialist is responsible for assisting the sales team in creating and building client relationships through the management/reporting of accurate prospect and internal client data. Some of the duties relating to this position are as follows:

Job Responsibilities: - Create and maintain internal CRM records used by the Sales team for development of new business prospects. - Perform research on various companies to determine strategic relationships within industrial markets as potential sales leads. - Verify validity of new companies. - Create analytical reports summarizing data on prospects and client accounts to define opportunities for targeted sales. - Ensure accurate data is distributed across all domestic and international Sales teams. - Ensure follow-up by sales team on reassigned leads in company database. - Build relationships and maintain rapport with both the Sales and Sales Administration teams to accomplish company sales goals. - Expand knowledge of the business development process by attending marketing trainings where applicable. - Work with the Marketing team to process incoming trade show leads; review and correct formal business proposals for the sales team; and any other marketing related tasks as needed. - Marketing Lead Generation Projects

Job Qualifications:

- Accuracy: The ability to correctly and thoroughly perform work. - Detailed: The aptitude for making note of the smallest details of a project or task. - Initiative: The possession of the resourcefulness required to independently solve a problem or reach a goal. - Innovation: The ability to look beyond standard solutions and develop creative alternatives. - Interpersonal: The ability to effectively interact with a variety of personalities. - Organized: The capability to follow a systematic method of performing a task or completing multiple tasks in a timely manner. - Reliable: The trait of being dependable and trustworthy. - Self-Motivated: The internal drive/inspiration to independently perform a task to the best of ones ability. - Technical: An aptitude for learning and integrating new technological skills and tools in with ones work. - Verbal Communication: Effective communication using the spoken word. - Written Communication: The ability to write both clearly and concisely.

Technical Skills:

- Microsoft Office Suite: Excel, Word, PowerPoint, Outlook - The chosen candidate will be required to learn to navigate the databases of both Hoovers and LexisNexis, as well as our own internal CRM and applicable database tools. Therefore, applicants should have the ability to understand and integrate new software tools with ease.


- At least one year of related work experience is required. Two or more years of experience is preferred.


- A Bachelors Degree from a four-year college or university is preferred.

Reasonable Accommodations Statement:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. To build a diverse workforce Industrial Info Resources encourages applications from individuals with disabilities, minorities, veterans, and women. Industrial Info Resources is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, disability, veteran status, or any other basis protected by applicable federal, state, or local law.

Keywords: Industrial Info Resources Inc., Sugar Land , Strategic Marketing Specialist, Other , SUGAR LAND, Texas

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