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Healthcare Liaison/Business Development

Company: Home Care for the 21st Century - South Houston
Location: Sugar Land
Posted on: May 3, 2021

Job Description:

Home Care for the 21st Century is a national franchise business that is looking for the best of the best in working for a national brand. We are looking for someone who aligns with our core values and seeks a profession in the healthcare industry.

What Youll Do:

  • Connect deeply with clients
  • Carry out care plans with oversight from the Registered Nurse (includes assistance with activities of daily living, personal care, medication reminders, assistance using medical devices, meal preparation, companionship, light housekeeping, etc.)

Youll Fit In If:

  • Youre warm, compassionate, patient, intelligent, cheerful, trustworthy, and reliable
  • Youre deeply committed to caring for others
  • You take initiative, are resourceful, and communicate effectively
  • You have an unwavering, passionate commitment to the customer experience and service excellence

Our Promise to You:

  • A culture of appreciation, gratitude and excellence. You'll feel like family, and you'll notice it right away! We do everything we can to ensure that your voice is heard and that you feel supported.
  • The hours you want. . Our scheduling team is devoted to getting you the visits you want and keeping you busy.
  • Stability or flexibility - whatever works for you. Full-time, part-time, and per diem positions are available.
  • The support you need to be successful. There's a team member there to assist you 24/7. Detailed, up-to-date care plans and collaboration with Home Care for the 21st Century Care Managers will help you feel equipped and comfortable.

The right person must have experience, business acumen, and professional relationships specific to the stated mission of the organization. This person must also demonstrate self-confidence, and positive attitude, toward self and others and maintains commitment and enthusiasm to goal achievement. In addition, develop, and implement, improved methods of operation, to identify, and evaluate, personal strengths and weaknesses, of self and others and to objectively supervise, without personal bias toward individuals. At least 2-year experience in sales, marketing, nursing or social work, interacting with health agencies/professionals. Must be organized and detail oriented. Must be able to effectively communicate, both, in writing, and orally, in English. Must be able to interact with health professional, at all levels.


  • Drive business growth by meeting or exceeding census goals.
  • Is responsible for interaction, in the community, and promoting company services.
  • Analyze the potential of the company's service area, to determine target markets.
  • Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
  • Understand local industry trends to represent and differentiate the company and its services in the market.
  • Accurately generate required reports and documentation of marketing activity including weekly schedule, marketing action plan, activity log, etc., within designated time frame.
  • Effective utilization of company resources to ensure an appropriate return on investment.
  • Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
  • Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
  • Actively seeks out and identifies new referral sources and consistently seeks to expand targets to achieve census objectives.
  • Effectively utilizes CMR Company tool to maintain accurate and up to date information on the CRM tools.
  • Takes active role in business meetings. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meets regularly with nursing to discuss clinical service levels.
  • Other duties, responsibilities and activities may change or assigned at any time with or without

Must be able to work weekends and evenings.  Position is extremely flexible but requires approximately 40-60 hours a week of business development activity.

Company Information

Has access to patient medical and financial records, which may be discussed with management staff.

Position Reports to the Administrator


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Keywords: Home Care for the 21st Century - South Houston, Sugar Land , Healthcare Liaison/Business Development, Other , Sugar Land, Texas

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