Brand Manager, Juices to Go, Minute Maid Refreshments
Company: The Coca-Cola Company
Location: Sugar Land
Posted on: January 12, 2021
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Job Description:
Everyone knows The Coca-Cola Company. We've been branding and
evolving continuously since 1886 and there's no better place to
create inspiring brand strategies. The Brand Manager position is a
combination of creative, innovative and inspiration to refresh the
world. You'll collaborate with teams all over the world to drive
innovation and shape the future of our brands. In this role, you'll
develop big ideas by creating and executing targeted brand
strategies for competitive markets.KEY WORKING PARAMETERSFocus,
Scope, & Impact:* Responsible for U.S., Canada and Puerto Rico*
Work hand in hand with the global network to co-create vision,
strategies, pipeline and plans (especially for global and regional
brands)* Develop / Help develop (depending on existence of higher
leadership on same brand) short and mid-term (1-3 years) growth
strategy and annual brand plans for North America Operating Unit
(NAOU)* Illuminate the brand potential and strategy to inspire key
customers and bottlers to drive support and commercial acceleration
of brands in key markets and retail channels* Assess consumer
opportunities that are currently untapped by the brand to identify
new volume and profit growth areas (e.g., new beverage
sub-categories, new packaging opportunities, new merchandise
categories, new channels of distribution to sell licensed
merchandise)* Identify key business priorities and work with
cross-functional partners and agencies to bring brand and retail
marketing programs and supporting materials to the marketplace*
Lead cross-functional teams on work assignments and tasks, provide
direction and manage timeline milestones to achieve KPIs and
desired objectives* Lead / support P&L management for brand net
revenue (NR), gross profit (GP), and direct marketing expense (DME)
to deliver NAOU brand growth and financial targetsKEY SUCCESS
PARAMETERSExperienceEducation: Bachelor's degree required; MBA
preferredRelated Work Experience: 3 or more years of brand
management / marketing experience. Consumer Product Goods (CPG)
experience a plusWork Focus* Ability to help manage a NAOU brand -
inclusive of key strategies and innovative plans and initiatives,
while motivating/leading, coordinating and working with key
internal and external cross-functional partners to deliver on mid-
and short-term objectives and business plan metricsCommunication
Focus* Communicate with both internal and external parties*
Responsible for sharing information, influencing others and
negotiating with othersKEY KNOWLEDGE REQUIREMENTSMASTERY OF
(REQUIRED)1 Marketing concepts2 Marketing operating strategies3
Strong financial acumen and business analytics4 Written, verbal,
and interpersonal communication skills5 Planning, organizing,
problem solving skillsBROAD EXPERTISE IN (GOOD TO HAVE)1 Brand
equity2 Creative concept evaluation3 Marketing innovation4 Inspire
and influence others5 Agile LeadershipOur Purpose and Growth
Culture:We are taking deliberate action to nurture an inclusive
culture that is grounded in our company purpose, to refresh the
world and make a difference. We act with a growth mindset, take an
expansive approach to what's possible and believe in continuous
learning to improve our business and ourselves. We focus on four
key behaviors - curious, empowered, inclusive and agile - and value
how we work as much as what we achieve. We believe that our culture
is one of the reasons our company continues to thrive after 130+
years. Visit Our Purpose and Vision to learn more about these
behaviors and how you can bring them to life in your next role at
Coca-Cola.We are an Equal Opportunity Employer and do not
discriminate against any employee or applicant for employment
because of race, color, sex, age, national origin, religion, sexual
orientation, gender identity and/or expression, status as a
veteran, and basis of disability or any other federal, state or
local protected class. When we collect your personal information as
part of a job application or offer of employment, we do so in
accordance with industry standards and best practices and in
compliance with applicable privacy laws.
Keywords: The Coca-Cola Company, Sugar Land , Brand Manager, Juices to Go, Minute Maid Refreshments, Executive , Sugar Land, Texas
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