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Marketing & Communication Specialist

Company: Methodist
Location: Sugar Land
Posted on: April 18, 2019

Job Description:

Job Summary

08/2018
JOB SUMMARY
At Houston Methodist, the Marketing & Communiation Specialist is responsible for partnering with and supporting marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, the Specialist contributes to strategy and optimization of various marketing programs. This client-facing role maintains strong relationships with managers, directors and physicians and works with marketing management to develop, implement and measure marketing/sponsorship plans. The Specialist works with clients and other marketing staff to proactively identify projects and solutions to address marketing and communication requirements, under the guidance of a manager or program manager.

PATIENT AGE GROUP(S) AND POPULATION(S) SERVED
Refer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS
oProvide personalized care and service by consistently demonstrating our I CARE values:
-INTEGRITY: We are honest and ethical in all we say and do.
-COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
-ACCOUNTABILITY: We hold ourselves accountable for all our actions.
-RESPECT: We treat every individual as a person of worth, dignity, and value.
-EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.
oFocuses on patient/customer safety
oDelivers personalized service using HM Service Standards
oProvides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)
oIntentionally rounds with patients/customers to ensure their needs are being met
oInvolves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

PRIMARY JOB RESPONSIBILITIES
Job responsibilities labeled EF capture those duties that are essential functions of the job.

PEOPLE - 20 %
1.Fosters and maintains positive working relationships with clients, other internal marketing stakeholders and sponsored organizations (as assigned), and begins to show signs of leadership in meetings.
2.Actively participates in meetings and provides meaningful contributions that drive decision-making and clearly identifies next steps.

SERVICE - 35 %
1.Contributes to messaging and creative development, implementation and measurement of marketing/sponsorship plans and initiatives under guidance of marketing management.
2.Effectively manages project needs with vendors, media and internal creative teams, including clear communication and timely delivery of creative assets. Manages sponsorship elements, including creative events, that deliver against brand objectives and drive results (as appropriate).
3.Partners with writers and designers to develop content for web, marketing collateral and press releases (as appropriate).
4.Provides input to clients in an advisory capacity in order to help individuals make sound business decisions by identifying needs, making assessments, and problem solving issues at hand.

QUALITY/SAFETY - 20 %
1.Contributes to the evolution of brand strategy and integrity of programs and/or service lines, and begins to develop effective business cases.
2.Contributes to the optimization of the Houston Methodist experience for consumers by identifying opportunities for excellence.
3.Develops clear and concise communications, reports and presentations with compelling data for leadership review.
4.Develops and reviews marketing collateral and advertising to ensure messaging and photography align with guidelines.

FINANCE - 10 %
1.Submits invoices on time; tracks and adheres to budgets for assigned projects.
2.Partners with manager to measure and share campaign/activation results and provides recommendations for improvement.

GROWTH/INNOVATION - 15 %
1.Contributes to optimizing strategy and workflows by identifying gaps and opportunities.
2.Proactively problem solves under the guidance of manager.
3.Grows and enhances marketing knowledge and abilities.

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION REQUIREMENTS
oBachelors degree in Business, Marketing, Communications or related field required

EXPERIENCE REQUIREMENTS
o4 years of experience related to marketing and communications

CERTIFICATES, LICENSES AND REGISTRATIONS REQUIRED
oN/A

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

oDemonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations.
oSufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
oAbility to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles.
oDemonstrates professional growth and shows initiative and authority in conversations.
oAbility to work under pressure and balance many competing priorities and deadlines in an organized manner.
oProficient in spreadsheet, word-processing, and presentation software.
oHas sound judgment and decision making ability, with strong critical thinking skills.
oProactively manages own professional development, including receiving, seeking out and acting on performance feedback.
oHas initiative in managing projects and communication with stakeholders.
oEffective written communication and presentation skills.
Equal Employment Opportunity

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law.

VEVRAA Federal Contractor priority referral Protected Veterans requested.

Company Profile

Since 1998, Houston Methodist Sugar Land Hospital has been serving Fort Bend and the surrounding counties. Residents have come to rely on a level of compassionate care and leading-edge technology that was once available only in the Texas Medical Center. With 243 licensed beds, 20 operating rooms and over 1,900 employees, Houston Methodist Sugar Land Hospital was designed to provide comprehensive, personalized care for the community. APPLY.

Keywords: Methodist, Sugar Land , Marketing & Communication Specialist, Advertising , Sugar Land, Texas

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